~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Innovative Solutions _____September 2006
In this issue
-- Feature Article: How to Improve Your Innovation Success Rate
-- On a Personal Note:
-- On the Lighter Side:
-- Article Policy
Welcome to the September 2006 edition of Innovative
Solutions, the monthly newsletter from Innovative Thermal Solutions. If
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Feature Article: How to Improve Your Innovation Success Rate
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~In the past few newsletter articles, I have been using Creativity and Innovation almost interchangeably. They really aren’t the same thing. Before we start talking about how to manage innovation, let’s define what it is. David Kelly, the head of the new D-school at Stanford (the D stands for design) has this to say: “If we can move people from saying, “You creative guys, to saying, You innovative guys” – meaning the guys who have big ideas but also have a methodology and are clever about how you make them viable in the world – then I think you’ve got something.” Thus creativity plus implementation equals innovation. Both creativity and implementation can and should utilize a defined, measurable process. And if the process is defined and measurable, it can be managed. An approach to innovation based on business strategy, design strategy, innovation methods and metrics can dramatically improve innovation success rates.
What are some of the pitfalls to avoid?
Procter & Gamble and General Electric are acclaimed to be leading the way in creating innovative cultures within their companies. Here are some of the lessons they have learned.
Innovative Thermal Solutions and its network of affiliates are available to help your company become more innovative. To further discuss innovation management or any technical issues regarding new product development of thermal system related products please call us at (517) 424-7107.
On a Personal Note:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~It’s with mixed emotions I greet the cooler temperatures we’re experiencing. Autumn is my favorite time of the year. Those warm, sunny days and cools nights are great. I love it. But, that also means that another summer has come to an end. And as much as I like autumn, I’m just not ready to say goodbye to summer so soon. The grape vines still need more time to grow. I want to spend more time sitting on the back patio sipping wine. And truthfully, I wouldn’t mind mowing the lawn another time or two. No sense lamenting the end of summer when we are already three games into the college football season. Time marches on. GO BIG RED!
On the Lighter Side:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~It’s not always easy to recognize “innovation” when we see it.
"Computers in the future may weigh no more than 1.5 tons." --Popular Mechanics, forecasting the relentless march of science, 1949
"I think there is a world market for maybe five computers." --Thomas Watson, chairman of IBM, 1943
"I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won't last out the year." --The editor in charge of business books for Prentice Hall, 1957
"But what ... is it good for?" --Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.
"There is no reason anyone would want a computer in their home." --Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
"This 'telephone' has too many shortcomings to be seriously considered as means of communication. The device is inherently of no value to us." --Western Union internal memo, 1876.
"The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?" --David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s.
"The concept is interesting and well-formed, but in order to earn better than a 'C,' the idea must be feasible." --A Yale University management professor in response to Fred Smith's paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.)
"Who the hell wants to hear actors talk?" --H.M. Warner, Warner Brothers, 1927.
"A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make." --Response to Debbi Fields' idea of starting Mrs. Fields' Cookies.
"We don't like their sound, and guitar music is on the way out." --Decca Recording Co. rejecting the Beatles, 1962.
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